diff --git a/migrations/2018-06-17-200302_notification_add_data/down.sql b/migrations/2018-06-17-200302_notification_add_data/down.sql
new file mode 100644
index 0000000..41922c3
--- /dev/null
+++ b/migrations/2018-06-17-200302_notification_add_data/down.sql
@@ -0,0 +1,2 @@
+-- This file should undo anything in `up.sql`
+ALTER TABLE notifications DROP COLUMN data;
diff --git a/migrations/2018-06-17-200302_notification_add_data/up.sql b/migrations/2018-06-17-200302_notification_add_data/up.sql
new file mode 100644
index 0000000..f88a723
--- /dev/null
+++ b/migrations/2018-06-17-200302_notification_add_data/up.sql
@@ -0,0 +1,2 @@
+-- Your SQL goes here
+ALTER TABLE notifications ADD COLUMN data VARCHAR;
diff --git a/po/plume.pot b/po/plume.pot
index d64da1b..1d36fc3 100644
--- a/po/plume.pot
+++ b/po/plume.pot
@@ -251,3 +251,15 @@ msgstr ""
 
 msgid "By {{ link_1 }}{{ link_2 }}{{ link_3 }}{{ name }}{{ link_4 }}"
 msgstr ""
+
+msgid "{{ data }} reshared your article"
+msgstr ""
+
+msgid "{{ data }} started following you"
+msgstr ""
+
+msgid "{{ data }} liked your article"
+msgstr ""
+
+msgid "{{ data }} commented your article"
+msgstr ""
diff --git a/src/models/comments.rs b/src/models/comments.rs
index ed15465..75df9df 100644
--- a/src/models/comments.rs
+++ b/src/models/comments.rs
@@ -152,7 +152,8 @@ impl Notify<Note> for Comment {
                 for author in comment.clone().get_post(conn).get_authors(conn) {
                     let comment = comment.clone();
                     Notification::insert(conn, NewNotification {
-                        title: format!("{} commented your article", comment.get_author(conn).display_name.clone()),
+                        title: "{{ data }} commented your article".to_string(),
+                        data: Some(comment.get_author(conn).display_name.clone()),
                         content: Some(comment.get_post(conn).title),
                         link: comment.ap_url,
                         user_id: author.id
diff --git a/src/models/follows.rs b/src/models/follows.rs
index 66005ed..6ba9385 100644
--- a/src/models/follows.rs
+++ b/src/models/follows.rs
@@ -78,7 +78,8 @@ impl Notify<FollowAct> for Follow {
     fn notify(conn: &PgConnection, follow: FollowAct, actor: Id) {
         let follower = User::from_url(conn, actor.into()).unwrap();
         Notification::insert(conn, NewNotification {
-            title: format!("{} started following you", follower.display_name.clone()),
+            title: "{{ data }} started following you".to_string(),
+            data: Some(follower.display_name.clone()),
             content: None,
             link: Some(follower.ap_url),
             user_id: User::from_url(conn, follow.follow_props.object_link::<Id>().unwrap().into()).unwrap().id
diff --git a/src/models/likes.rs b/src/models/likes.rs
index 6c8bb92..2462118 100644
--- a/src/models/likes.rs
+++ b/src/models/likes.rs
@@ -118,7 +118,8 @@ impl Notify<activity::Like> for Like {
         for author in post.get_authors(conn) {
             let post = post.clone();
             Notification::insert(conn, NewNotification {
-                title: format!("{} liked your article", liker.display_name.clone()),
+                title: "{{ data }} liked your article".to_string(),
+                data: Some(liker.display_name.clone()),
                 content: Some(post.title),
                 link: Some(post.ap_url),
                 user_id: author.id
diff --git a/src/models/notifications.rs b/src/models/notifications.rs
index 1087d5c..e0a9acc 100644
--- a/src/models/notifications.rs
+++ b/src/models/notifications.rs
@@ -11,7 +11,8 @@ pub struct Notification {
     pub content: Option<String>,
     pub link: Option<String>,
     pub user_id: i32,
-    pub creation_date: NaiveDateTime
+    pub creation_date: NaiveDateTime,
+    pub data: Option<String>
 }
 
 #[derive(Insertable)]
@@ -20,7 +21,8 @@ pub struct NewNotification {
     pub title: String,
     pub content: Option<String>,
     pub link: Option<String>,
-    pub user_id: i32
+    pub user_id: i32,
+    pub data: Option<String>
 }
 
 impl Notification {
diff --git a/src/models/reshares.rs b/src/models/reshares.rs
index 8477243..7553767 100644
--- a/src/models/reshares.rs
+++ b/src/models/reshares.rs
@@ -120,7 +120,8 @@ impl Notify<Announce> for Reshare {
         for author in post.get_authors(conn) {
             let post = post.clone();
             Notification::insert(conn, NewNotification {
-                title: format!("{} reshared your article", actor.display_name.clone()),
+                title: "{{ data }} reshared your article".to_string(),
+                data: Some(actor.display_name.clone()),
                 content: Some(post.title),
                 link: Some(post.ap_url),
                 user_id: author.id
diff --git a/src/schema.rs b/src/schema.rs
index 9c85dc6..6614f44 100644
--- a/src/schema.rs
+++ b/src/schema.rs
@@ -74,6 +74,7 @@ table! {
         link -> Nullable<Varchar>,
         user_id -> Int4,
         creation_date -> Timestamp,
+        data -> Nullable<Varchar>,
     }
 }
 
diff --git a/templates/notifications/index.html.tera b/templates/notifications/index.html.tera
index 194581d..5075228 100644
--- a/templates/notifications/index.html.tera
+++ b/templates/notifications/index.html.tera
@@ -9,7 +9,7 @@
     <div class="list">
         {% for notification in notifications %}
             <div class="card">
-                <h3><a href="{% if notification.link %}{{ notification.link }}/{% else %}#{% endif %}">{{ notification.title | _ }}</h3>
+                <h3><a href="{% if notification.link %}{{ notification.link }}/{% else %}#{% endif %}">{{ notification.title | _(data=notification.data) }}</h3>
                 {% if notification.content %}
                     <p>{{ notification.content }}</p>
                 {% endif %}