diff --git a/react/features/reactions/functions.any.js b/react/features/reactions/functions.any.js
index 36ea78600..023aa5355 100644
--- a/react/features/reactions/functions.any.js
+++ b/react/features/reactions/functions.any.js
@@ -1,5 +1,11 @@
 // @flow
 
+import { getLocalParticipant } from '../base/participants';
+import { extractFqnFromPath } from '../dynamic-branding/functions';
+
+import { REACTIONS } from './constants';
+import logger from './logger';
+
 /**
  * Returns the queue of reactions.
  *
@@ -9,3 +15,74 @@
 export function getReactionsQueue(state: Object) {
     return state['features/reactions'].queue;
 }
+
+/**
+ * Returns reaction key from the reaction message.
+ *
+ * @param {string} message - The reaction message.
+ * @returns {string}
+ */
+export function getReactionKeyByMessage(message: string): ?string {
+    return Object.keys(REACTIONS).find(key => REACTIONS[key].message === `:${message}:`);
+}
+
+/**
+ * Gets reactions key array from concatenated message.
+ *
+ * @param {string} message - The reaction message.
+ * @returns {Array}
+ */
+export function messageToKeyArray(message: string) {
+    let formattedMessage = message.replace(/::/g, '-');
+
+    formattedMessage = formattedMessage.replace(/:/g, '');
+    const messageArray = formattedMessage.split('-');
+
+    return messageArray.map<?string>(getReactionKeyByMessage);
+}
+
+/**
+ * Sends reactions to the backend.
+ *
+ * @param {Object} state - The redux state object.
+ * @param {Array} reactions - Reactions array to be sent.
+ * @returns {void}
+ */
+export async function sendReactionsWebhook(state: Object, reactions: Array<?string>) {
+    const { webhookProxyUrl: url } = state['features/base/config'];
+    const { conference } = state['features/base/conference'];
+    const { jwt } = state['features/base/jwt'];
+    const { locationURL } = state['features/base/connection'];
+    const localParticipant = getLocalParticipant(state);
+
+    const headers = {
+        'Authorization': `Bearer ${jwt}`,
+        'Content-Type': 'application/json'
+    };
+
+
+    const reqBody = {
+        meetingFqn: extractFqnFromPath(locationURL.pathname),
+        sessionId: conference.sessionId,
+        submitted: Date.now(),
+        reactions,
+        participantId: localParticipant.id,
+        participantName: localParticipant.name
+    };
+
+    if (url) {
+        try {
+            const res = await fetch(`${url}/reactions`, {
+                method: 'POST',
+                headers,
+                body: JSON.stringify(reqBody)
+            });
+
+            if (!res.ok) {
+                logger.error('Status error:', res.status);
+            }
+        } catch (err) {
+            logger.error('Could not send request', err);
+        }
+    }
+}
diff --git a/react/features/reactions/logger.js b/react/features/reactions/logger.js
new file mode 100644
index 000000000..dab71f218
--- /dev/null
+++ b/react/features/reactions/logger.js
@@ -0,0 +1,5 @@
+// @flow
+
+import { getLogger } from '../base/logging/functions';
+
+export default getLogger('features/base/reactions');
diff --git a/react/features/reactions/middleware.js b/react/features/reactions/middleware.js
index 0c928e025..aefbeb183 100644
--- a/react/features/reactions/middleware.js
+++ b/react/features/reactions/middleware.js
@@ -2,6 +2,7 @@
 
 import { ENDPOINT_REACTION_NAME } from '../../../modules/API/constants';
 import { MiddlewareRegistry } from '../base/redux';
+import { isVpaasMeeting } from '../billing-counter/functions';
 
 import {
     SET_REACTIONS_MESSAGE,
@@ -17,6 +18,7 @@ import {
     setReactionQueue
 } from './actions.any';
 import { REACTIONS } from './constants';
+import { messageToKeyArray, sendReactionsWebhook } from './functions.any';
 
 
 declare var APP: Object;
@@ -46,7 +48,12 @@ MiddlewareRegistry.register(store => next => action => {
     }
 
     case CLEAR_REACTIONS_MESSAGE: {
-        const { message } = getState()['features/reactions'];
+        const state = getState();
+        const { message } = state['features/reactions'];
+
+        if (isVpaasMeeting(state)) {
+            sendReactionsWebhook(state, messageToKeyArray(message));
+        }
 
         dispatch(addReactionsMessageToChat(message));