diff --git a/bin/vagrant b/bin/vagrant
index fce68c857..b9ef5feee 100755
--- a/bin/vagrant
+++ b/bin/vagrant
@@ -139,7 +139,7 @@ begin
   end
 
   # Also allow users to force colors.
-  if argv.include?("--color")
+  if argv.include?("--color") || ENV["VAGRANT_FORCE_COLOR"]
     argv.delete("--color")
     opts[:ui_class] = Vagrant::UI::Colored
   end
diff --git a/website/source/docs/other/environmental-variables.html.md b/website/source/docs/other/environmental-variables.html.md
index 6bf493e6d..89e784210 100644
--- a/website/source/docs/other/environmental-variables.html.md
+++ b/website/source/docs/other/environmental-variables.html.md
@@ -97,6 +97,16 @@ The equivalent behavior can be achieved by using the `--no-color` flag
 on a command-by-command basis. This environmental variable is useful
 for setting this flag globally.
 
+## `VAGRANT_FORCE_COLOR`
+
+If this is set to any value, then Vagrant will force colored output, even
+if it detected that there is no TTY or the current environment does not
+support it.
+
+The equivalent behavior can be achieved by using the `--color` flag on a
+command-by-command basis. This environmental variable is useful for setting
+this flag globally.
+
 ## `VAGRANT_NO_PLUGINS`
 
 If this is set to any value, then Vagrant will not load any 3rd party